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iO · Grupo Credicorp · Virtual events

The internal launch of Credicorp's neobank, for over 2,500 people

An internal virtual event to tell the whole Credicorp group what iO, its digital bank in Peru, is about.

The challenge

Explaining a new product to more than 2,500 employees across the group, live and in one go, so it was clear what iO is and what it means for them.

What we did

We produced the event from our virtual studio, with a 3D phone built into the set to show the app and remote guests on screen alongside the hosts.

The result

Over 2,500 people from the Credicorp group connected live to the announcement.

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